Short Sale Leads in a Nutshell

Short sale leads can be the basis for establishing a lasting relationship with a client and make for a long-lasting career. Short sale leads are increasingly common in the real estate market; homeowners want to sell their properties as quickly as possible, and that’s good news for you. Short sales are unlike FSBO’s, expireds or pre-foreclosures; the owner is making the information readily available for any agent interested. In a sense, with REDX’s prospecting platform, Vortex, you will have the advantage not only because it is cherry picking the best leads in your area, but also will eliminate the issue of how to find short sale leads.

How do I use REDX to find Short Sale Leads?

REDX’s patented Vortex prospecting platform allows agents like you to easily and readily access various leads for more than 200 unique areas across the United States. For short sale leads, REDX will provide you with daily updates on your respective location, allowing you to act quickly and effortlessly. Unlike looking through the real estate section, or worse, driving around looking for properties, REDX allows you to easily navigate and organize all of your potential prospects from the luxury of your home.

Once you have located your short sale lead, you will then be able to compile the necessary information with the help of a custom script, which you can write for each of your potential leads. Because short sale leads are so time sensitive and well sought after, it is crucial that you have all your information ready at a moments notice.

Sign up with REDX Today!

Signing up with REDX will not only grow your inventory and client list, but also give you the ability to hone your skills on a variety of leads. REDX provides its Vortex system for FSBO’s pre-foreclosures, expireds and short sale leads.  

To recap, short sale leads are incredibly helpful in developing relations with clients and establishing your business due to their no-strings attached deal. They are highly sought after and will be acquired quickly. Luckily with REDX, you have the ability to confidently acquire those sales with all of the necessary tools you require. Go to to see first hand how our Vortex system works. Sign up today!

How to Sell Expired Leads

When you decide to prospect on an expired lead, there are a few things that you should keep in mind. Unlike FSBO’s or pre-foreclosures, expireds are the most lucrative property for an agent. Generally with expireds, the client will want to sell their property as quickly as possible in order to avoid taking it off the market or attempting to sell it themselves. Time is of the essence when it comes to prospecting expireds. With REDX’s Vortex Prospecting System, we will show you how to sell expireds the only way we know; the right way.

Are you Organized?

When you begin prospecting an expired, it is imperative that you have all of the necessary information to move forward. How long has it been off the market? Is all of the information including original listing price, address and owners number available? If you don’t have all of this information, you may find yourself in an embarrassing situation that could cost you the sale, not to mention all of the time and expense prospecting. With REDX’s Vortex system, we assemble a daily list of callable expired leads, allowing you to decide which property best suits your skill set. REDX provides all current and up-to-date information for their expireds database. REDX allows you to organize your expireds with customizable scripts, giving you the upper hand when giving your potential clients a call.

How effective is REDX’s Vortex System?

With REDX’s Vortex prospecting platform, not only will you see an increase in your inventory and sales, but you will also have the confidence to sell any property in your area. Vortex also prospects for FSBO’s and Pre-Foreclosure leads. Go to to see how Vortex works and why it is so effective for so many agents. Lastly, REDX will save you money. You can make monthly, quarterly or annual payments on any of their services or bundle multiple services to save even more. We guarantee your car and your stamina will thank us. The next time you think about prospecting for expireds, remember, you could be doubling your inventory, sales, and clients with REDX’s Vortex Prospecting Platform. Join The REDX today!

How to Find For Sale by Owner Leads

For sale by owner leads are one of the toughest leads to prospect and acquire. However, they can also be the most rewarding sales that you can make as an agent. Unlike expireds or short sale leads, for sale by owner leads require a particular set of skills in order to be successful. The most important is the ability to empathize with your client’s situation.

Generally, with for sale by owner leads, the owners have already tried to sell their property, if not multiple times before. And often times these owners are so desperate that they attempt to sell these houses themselves. Most of the time, this desperation will lessen their expectations, potentially losing money on their property. With REDX you will have all of the tools necessary to satisfy your clients. While it takes an immense amount of care, planning and intuition, REDX’s prospecting platform will give you everything you need to successfully prospect, land and sell a for sale by owner lead.

Will REDX show me where to find FSBO leads?

Yes, REDX’s Vortex platform will give you all of the information necessary to find your FSBO leads. Vortex begins by using a specific algorithm to mine through terabytes worth of raw data. From this raw data, REDX fills in any missing information, giving you a complete and accurate listing. The listing and all of its information is then compiled and made readily available for your specific area.

REDX will separate listings based on their status, making it easier to discern between a FSBO or expired lead. For FSBO’s it is crucial that you have all of the information readily available to you. With REDX, you have the ability to organize and customize each property listing with specific notes or script. Instead of cold calling or scouring your area for properties, REDX allows you to locate and organize your leads from the comfort of your office or home.

Sign up for less than the cost of a tank of gas!

Unlike other prospecting platforms and services, REDX wants you to make money on your sales. With the Vortex platform, not only will you save time and energy for your client, but also save money by eliminating typical prospecting costs like gas. Starting at $29.99 a month you can have full access to Vortex’s list of for sale by owner leads. These lists are updated daily and available at all times. Go to to learn more about for sale by owner leads and why REDX will give you the edge on closing them. Sign up today!

The Hard Facts About Pre-Foreclosure Scripts

Face the facts; selling houses is hard work. Selling a pre-foreclosure is even harder work. Think about all of the effort you have to put in just to get the owners attention, let alone all the leg work it takes to track down those leads.

Fortunately, with REDX’s unbelievable Vortex prospecting system, finding and selling pre-foreclosures, FSBO’s, and expireds has never easier. Vortex’s patented algorithm condenses terabytes worth of data for more than 200 unique markets and formats them in a methodical and simple workflow. Agents who use Vortex not only double their inventory, but receive higher satisfaction reviews from their clients.

Because Vortex takes care of the legwork, it allows you to focus your attention on the most important aspect of selling: the client. But what else can Vortex do when it comes to satisfying the client? Can it help me with writing scripts and organizing them accordingly to each specific client? Yes, Vortex allows you to handle each client and your last stop on where to find pre-foreclosure scripts.

Why having a Pre-Foreclosure script is so important?

Unlike other prospecting platforms, REDX’s unique tool grants you the ability to write your own custom pre-foreclosure scripts, and organize them accordingly to each sale of your preference. This can be especially important when selling a pre-foreclosure given the sensitive nature of the sale. Because pre-foreclosures by nature have to be a quick sell, these properties can be very lucrative for the agent, not to mention great for expanding their inventory.

However, many times the information for the property provided by city records, ads, or by the owner have incorrect or missing information. REDX’s Vortex system, has got you covered. By giving you all of the correct information and displaying it in readable workflow, you will be able to land that sale. By readily having a pre-foreclosure script that is easily accessible with the rest of the property’s crucial information, you’ll not only set yourself apart from other agents, but give you the confidence necessary to land this sale.

Sign up with REDX Today!

In the Real Estate industry, knowledge is power. With REDX’s Vortex Prospecting platform, never fumble over information when reading your pre-foreclosure scripts again; Sign up with REDX today at

Read testimonials from both clients and agents, learn how to organize and customize your personal prospecting page and see that for only $39.99 a month, you can get access to every pre-foreclosure property in your area. Sign up today!

What is a FSBO?

Knowledge is power in the real-estate market, especially if you’re looking to make a profit. Did you know that on average a for sale by owner (FSBO lead) property will lose up to $40,000 when not using an agent?

This can be devastating for the owners who rely on every penny to start the next chapter in their life with a new home. While about 12% will simply throw in the towel and take their house off the market, the other 88% will generally find an agent to help sell their FSBO lead so that they can continue with the sales process. But how can you stand out from the pack and make sure that you represent and facilitate a successful FSBO leads? With REDX’s FSBO leads system of course!

How does REDX’s FSBO lead system work?

REDX’s FSBO leads system begins with interpreting and analyzing raw data from thousands of sale notices, craigslist ads and local information specific to your location and market. From there, REDX’s specific algorithm is applied to help sort out any of the dead ends and fills in any missing information to create a complete FSBO lead for you to decide if you want to take it on. If you decide to take on a FSBO lead, then you probably want to start thinking about how to approach the seller.

What to do with your FSBO Scripts?

A crucial element to successfully attaining a FSBO lead is all about your delivery. REDX’s FSBO leads system allows you add custom notes, scripts and organize each individual FSBO lead into designated categories. This saves the time and energy you would spend scouring the internet for potential FSBO leads and instead allows you to focus on the client and leads that will be most successful for you.

Sign up for REDX today

REDX’s FSBO lead system is an affordable system that guarantees results, happy sellers and happy clients. Sign up with REDX today and see how you can successfully expand your portfolio, personally engage with more clients and help sell FSBO leads with confidence.

What Are FSBO Scripts and How Can I Use Them?

What are FSBO leads?

What are FSBO scripts?

First thing’s first. Knowledge is power in the real-estate market, especially if you’re looking to make a profit. Did you know that on average, a property for sale by owner (FSBO) will lose up to $40,000 in value when not using an agent? This can be devastating for owners who rely on every penny to start the next chapter in their life with a new home.

While about 12% will simply throw in the towel and take their house off the market, the other 88% will generally find an agent to help in the sale process. These are FSBO leads. But how can you stand out from the crowd and take advantage of the best FSBO leads in your area? Let REDX’s FSBO leads system help!

How does REDX’s FSBO lead system work?

REDX’s FSBO leads system begins with interpreting and analyzing raw data from thousands of sale notices, craigslist ads and information specific to your location and market. From there, REDX sorts out any dead-ends, duplicates, and delivers the leads first thing every morning before you’ve even left your house for the office.

If you decide to take on a FSBO lead, the next step is to start thinking about how to approach the seller.

What are FSBO Scripts?

A crucial element to successfully attaining FSBO leads is your delivery. FSBO call scripts help guide you in how to communicate with sellers. REDX’s FSBO lead system comes loaded with pre-made FSBO scripts for your convenience.

The system also allows you to customize default scripts, or create your own. REDX will also organize scripts for you into different categories, saving you time and energy and allowing you to focus on the client and leads that will be most successful for you.

Sign up for REDX today

Using REDX’s FSBO leads system is an affordable and organized system that guarantees results, happy sellers and happy clients. Sign up with REDX here today and see how you can successfully expand your portfolio, personally engage with more clients and help attain FSBO leads with confidence.

The Great Expired Lead Hoax: Why Everyone Ignores the Real Estate Lead Goldmine

The key to growing your business is toLet’s say you’re new to the real estate game. You know how to list properties. You know how to present them for prospective buyers. You know how to sell. You’re good at building trustful, lasting relationships with the clients you have because you’re one hundred and ten percent committed to getting them the best deal you can.

People will tell you these are the qualities you need to be a real estate ace and they’re right – you do. So why is your business struggling? What are you missing?

The Fallacy

The truth is that all these things are not all you need. Many successful real estate businesses are founded on long-standing relationships between agents and clients who know and trust them. When they want to sell a property, there’s only one person they call. But these relationships have to begin somewhere. You probably have a couple of friends and family members who will happily list with you. That’s fantastic, but you need to be aware that you’re unlikely to make enough sales from them to keep yourself in business. Sitting around and waiting for the phone to ring is simply poor practice. If you want more listings, you need to go out and find them.

The Goldmine

The unfortunate reality of the market is that not all properties sell on their first listing. There could be a myriad of reasons why this happened: overpriced listing, unrealistic expectations, unwillingness for correct marketing of the home to its best advantage, to just plain old rotten luck. The key to growing your business is to realize that every failure is only an opportunity for success in disguise.

What Should I Do?

Start contacting homeowners who have previously listed with other agents. If you can sell their property when someone else couldn’t, who do you think they will contact next time they want to buy or sell? Expired listings are a great way of finding ready and willing clients who you can turn into repeat business.

REDX can provide you with the highest quality homeowner data and seller leads that will allow you to find more listings right away. Call us for more information about our services, or sign up today.

Are You Getting the Most Out of Your Marketing Budget?

Marketing Getting the Message outIf you are anything like most small business owners, chances are you look at your marketing budget a little bit like the way you look at your bill when you take your car in for service. There are a lot of figures and you’re not totally sure what all of them mean. They say they have to fly some of the parts in from Germany, but you know you’d better pay for them unless you want to find yourself broken down in the middle of a deserted country road one dark night. It’s money out for maintenance, a necessary expense. But there’s another way to think about your marketing budget.

What Does Your Budget Do for You?

First and foremost, it keeps your name out there in your local area, so that when someone is looking for a realtor, they know they can come to you. But that’s a very unambitious approach to marketing. What you really want is for people not to even look for a realtor. You want the first impulse of a person who has decided to move house or is considering buying an investment property to be to grab the phone and call you. They should have seen your face already that day when they opened the newspaper. They should have read your name the day before when they were buying groceries down the street. In other words, you want a marketing solution that lets you reach people, not just lets them reach you.

Getting the Word Out While Keeping the Money In

You can saturate your community with advertising if you want to, but that’s going to get very expensive very quickly. Smarter, more cost-effective marketing campaigns are targeted and needn’t break the bank. You might consider sponsoring a local event or sporting team. The latter is an excellent way to advertise. Not only does it show how much you care about your community, but for the price of a few custom uniforms, your business name will be displayed around your area and potentially beyond every week of the season!

Winning New Business with Serious ROI

By far, the best way to market yourself is going to be through prospecting homeowners who need to sell. When you get the job done of selling a home when another agent had failed to do so (expired listings), you have created the best marketing through excellent customer service. Referrals will lead to a long-term marketing asset as you building your sphere of influence in your community.

There are a lot of ways you can get your message out and make the most of every dollar in your marketing budget. The only limit to your reach is your imagination and perseverance!

Learn more about how to market to homeowners who need to sell at

2 Ways to Completely Revamp Your Expired Leads

With more than 12 years of experience serving thousands of agents prospect, REDX has a proven track record of helping agents get results. The top earners in the game rely upon it and use it every day. Hundreds of once struggling realtors have testified to how signing up for REDX literally transformed their businesses overnight. There are even some agents who attribute REDX with helping them move from the latter group to the former.

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hammer-and-nailsWhat these agents have all understood – and what we want to highlight for you today – that tools can only allow you to realize your full potential if you know how to use them. If you bought a shiny new unbreakable hammer, you still won’t get very far with it if you are trying to knock nails into wood with the handle! Similarly, anyone can subscribe to the best lead generation system around but won’t get far if they don’t know how to use it.

REDX delivers the best quality leads mined from immense amounts of data with finely honed algorithms. We scour county records, tax records, phone books, public registries and more to find, and organize it all into a clear and accessible format that puts the most likely leads at your fingertips each and every morning.

But that is just the beginning. At REDX, we work with you to make sure that you are using the tools we provide as effectively as possible.

So let’s focus for a second on expired leads specifically. You walk in to the office, you open your REDX Vortex®, and there are a whole lot of expired leads that all look promising. What do you do? If you have tried to pursue expired leads in the past and have not had much success, you probably need to reconsider your approach. We can only give you the broad strokes here, but there are two ways you might do that.

The first is to look at your communication. How are you selling yourself to the seller? Are you projecting confidence, authority, commitment, and intelligence? At REDX, we can show you the secrets of making that first contact count.

The second way is to research the property itself. The expired lead listing REDX gives you has all the data available, but there are some things you need to physically assess yourself. We teach you exactly what to look for so that you can pick a winner every time.

REDX is the number one source of expired, pre-foreclosure, and for sale by owner leads available. So Sign up to REDX today and take advantage of the industry’s most powerful prospecting tools.

4 Ways an Open House Can Open Doors for Your Real Estate Business

open_house_signHave you ever held an open house that fell absolutely flat? Where no one showed, or those who did show didn’t produce any leads at all? As a real estate agent, it can be disappointing and discouraging to feel that your hard work hasn’t paid off.

Don’t despair. If done right, an open house can be an extremely effective sales tool. Here are 4 tips to help your next open house be a smashing success.

1. Advertise strategically.

Promote your open house in the place where most buyers are currently looking – on the web. Post your open house on both national real estate sites and local classifieds like Craigslist and often there are local Facebook groups for neighborhoods. Send a note to everyone on your list of current or prospective clients. They might not be in the market right now, but they probably know someone who is.

2. Place signs everywhere.

Signs might seem old-school, but they still bring people in. House hunters who want to buy in a particular neighborhood will often drive around that neighborhood looking for houses for sale. Also, residents in the neighborhood may have relatives or friends who are looking to buy a home and will tell them about your open house when they see your sign.

3. Get leads without making visitors feel pressured.

Often people who come to an open house just want to look around. They don’t want to commit to anything, and they certainly don’t want to answer questions from a pushy realtor. But that’s no reason to let those opportunities slip through your fingers. Instead, have a sign-in sheet or a guest book near the front door that asks for the following:

  • Name
  • Phone number
  • Email address
  • Check boxes with the option of yes or no:
    • Do you have a lender/funding lined up?
    • Are you pre-approved?
    • Do you have a real estate agent?
    • Do you have a home to sell?

Allowing people to check yes or no lets them give you information for future use without having to discuss it with you. It also frees you up to make friendly conversation, point out the great features of the home, and make those all-important personal connections.

4. Make sure visitors leave with a packet of information.

Include neighborhood information and a local market data report with recent sales activity and average selling prices. Give them your business card and other contact information in the packet. Consider adding a thank you note or small gift for attending. This is a minor gesture that can have powerful results.

The open house is here to stay. Even with more buyers doing their own research on the web, nothing can substitute for actually walking through and getting the feel of a home. And these savvy shoppers, more than ever before, will appreciate and respond to an open house that provides them with a personal experience that they just can’t get through the internet.