Excelling with Expireds & FSBOs

Wednesday, 13 July, 2011

By Cole Oberndorfer
Many of us sit around and wonder what separates us from that agent that is pulling down 10 million a year. What makes them so successful with every transaction that we just don’t seem to have? Unfortunately, for that 10 million agent, almost nothing separates the two of us. This is obviously good news for you and I. Often in our life we’ve had the cliched moniker thrown at us to “keep it simple, stupid”. And making the big money is no different in this case. Here are a just a few tried, tested, and true methods to rake in the big commissions that we all so desperately want.
“Just Do It”
Nike had it more right than any of us ever really would care to admit. This is the big key to being the most successful real estate agent in your market. Get out and do the work. In many cases, especially when working Expireds and FSBOs, picking up the phone and dialing is where the rubber meets the road. No one really enjoys dialing through number after number of leads or going out and knocking the doors to get in front of the people, but this is ultimately what makes you the money. We all know that in this business there is no substitute for hard work; frankly, there isn’t any substitute for work, period. So do it. Pick up the phone with the simple thought in mind that you are calling to make their lives better –don’t forget that you are – and then dial, dial, dial.
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