Newsletters

Newsletter December – 2010: If You Don’t Offer S’mores… You Should!

12.23.2010 Newsletters

By Jennifer Cummings It was just a s’more. Yes, I’m talking about a graham cracker, a little chocolate and a marshmallow.  It probably had a cost of a half-cent to the business offering it, but that s’more made an impact.  It symbolized a small act of kindness and generosity – with no expectations attached – [...]

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Newsletter December – 2010: Are you ‘Wringing your Clients Dry’ for Leads?

12.23.2010 Newsletters

By Carla Cross, CRB, MA We all love it when some seminar guru tells us we just have to take care of our present and past clients and we’ll get rich. The first part of that statement is true. We DO have to take care of our present and past clients, and that’s an important [...]

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Newsletter October – 2010: Understanding Prospected vs. Referral Leads

10.27.2010 Newsletters

By Hannah Lee “Prospecting:” a word that sends fear into many realtors’ hearts, perhaps because of their bad associations with cold calling and telemarketers. It’s a known fact that prospecting for expired and for-sale-by-owner (FSBO) leads is a rich market, but what are the differences between prospecting and referral leads that real estate agents need [...]

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Newsletter October – 2010: Cheri Alguire: Production Planning

10.27.2010 Newsletters

By Cheri Alguire Production planning is as much about problem solving and perspective as it is about the numbers. Why? Because you know you will not always hit your numbers. (If you do, you probably were not challenging yourself enough during the visioning process.) And not hitting the numbers obviously means you have a problem. [...]

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Newsletter October – 2010: Taking the Fear Factor out of Prospecting

10.27.2010 Newsletters

Do you break-out in a cold sweat when it’s time to prospect by phone? You are not alone. For many the fear of objection gets in the way when dialing the phone. Fear of rejection, fear of hostility, fear of stumbling over your words can cause anxiety that may stop you from picking up the [...]

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Newsletter September – 2010: The Ten Dumbest Things Newer Agents Do in Challenging Markets (and Seasoned, Too…)

09.24.2010 Newsletters

By Carla Cross, CRB, MA We all want success easily. We all want to ‘do it our way’. And, if we’re honest, in our quest for easy success, we’ve all done dumb things. That is, we realized they were dumb—after the fact. So, just because I’m picking on new agents here doesn’t mean I haven’t [...]

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Newsletter September – 2010: Attitude!

09.24.2010 Newsletters

By Verl Workman My father was a former Marine and I learned as a small child that there is no such thing as an ex- Marine! He used to wake us up early in the morning by yelling “Reveille” and all seven of us children would march up the stairs to have a family breakfast [...]

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Newsletter July – 2010: Top 10 Negotiating Rules for REALTORS

07.29.2010 Newsletters

By Rich Levin Most Agents have little or no specific training in negotiating yet it is a major component to an Agent’s success. Negotiating is a skill like any other that is awkward at first and improves with practice.  Some of these rules will take some time to implement effectively.  Others you will be able [...]

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Newsletter August – 2010: The 7 Steps to Highly Effective, Low-Cost Marketing, – No Matter the Market Conditions!

07.27.2010 Newsletters

What’s the #1 Secret Successful Agents and Brokers Are Using to THRIVE in This Complex Market? The Answer May Surprise You… It’s Potato Chip Marketing! (a.k.a. The 7 Steps to Highly Effective, Low-Cost Marketing – No Matter the Market Conditions!) By Jennifer Cummings What is Potato Chip Marketing?  And why does it matter to YOU? [...]

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Newsletter August – 2010: Value vs. Price

07.27.2010 Newsletters

By Verl Workman As professional sales people, we are often faced with serious competition and in a challenging market it seems more and more agents are willing to discount their price in order to secure a listing or buyer. While each agent and brokerage is entitled to set their own pricing, I have found that [...]

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