Optimizing Your Prospecting Funnel

Real Estate Prospecting Is A Numbers Game.
The more people you contact, the more you increase your chances of finding quality leads that result in signed contracts.  When you increase your prospecting power, you increase your income.

One powerful way to immediately bump up your prospecting power is to use a dialer.  In fact realtors who make $250K or more a year are 94% more likely to use a dialer while prospecting (calling on past clients, center of influence, geographic farm, just listed and just sold leads, expireds, FSBOs, and many others).  Without the help of a dialer you will spend way more time manually punching numbers in your phone versus actually connecting with your leads.

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Prospecting Expired Listings: “A Great Service” Part 2

Prospecting Expired Listings

“Prospecting expired [leads] in the real estate market is wonderful because it takes a negative experience out of the consumer’s mind and it makes it a positive one,” said Scott Cramer, Realtor® in Orange County.  

This is one of the reasons that many homeowners are grateful to be on an expired lead list when their home doesn’t sell.  

Don’t believe it?  

Read on and watch this video to see why Bertha (a widowed homeowner) was thankful to be contacted by real estate agents after her home expired on the MLS.

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Prospecting Expired Listings: “A Great Service” Part 1

“Prospecting expired [listings] is good for the industry because we take a bad experience where clients are frustrated and unhappy and we come in and show them what we can do to sell their home and get the job done.”  – Kelly French, Realtor.

Read on and watch the video to see why Lee and Wendy Malik were excited to receive so many calls from real estate agents after their home was taken off the market.

Happy Expired Listing Homeowners

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The Secret to Success: Maximize Your Prospecting Power With Storm

Pasted image at 2016_03_21 10_29 AM

Whether you’re brand new to the real estate realm or you’re trying to kick your long-standing business up a notch, there is one key thing that you need to focus on—prospecting. The world of real estate is all about making connections and developing relationships, and prospecting is the best way to get the ball rolling.

The Pains of Prospecting

The most efficient way to initially prospect is by phone. Unfortunately, cold-calling can be an extremely tedious and time-consuming task. You have to hunt through your list, pull up a lead, punch in the number, wait for someone to answer—if it’s even still a good number—and then wait to leave a voicemail that you’ve already recited 100 times today. Lather, rinse, repeat.

Let’s reflect on just exactly how tedious this process can be by taking a look at the five most annoying time-wasters when prospect calling: (more…)

The Easiest Listing Appointment A Real Estate Agent Can Get

For Rent By Owner Sign REDX

I don’t know why more agents aren’t prospecting to people like me; I’m probably the easiest listing appointment an agent could get.

Seriously, I’ve not had a single agent call me. Sometimes I wish they would . . . and before I lose my mind.

Click Here For A FREE FRBO Script

Early in my career at REDX, I caught the real estate bug and purchased a couple of rental properties. I have a love-hate relationship with my rental properties. When I have great tenants who care about the place, who pay their rent on time – I love having rentals. But when the lease is up, or when you get a move-out notice, or when someone just up and leaves, I am reminded how quickly my rentals can transform turn into a time-sucking, money-draining, stress-causing liability.

I wanted rental properties for passive, easy income. To maximize the return I opted for self-management like most small-time landlords do. So when it’s time to fill a vacancy, the work falls solely to me. And when the showings take me away from my family, or important meetings at work, I get further and further away from loving my properties.

Needless to say, the peak of my frustration comes when there is a vacancy.

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How $250K Agents Invest Their Time & Money…

You have two resources available that will help you grow your business: time and money.

When you understand how best to use your time and money, you’ll know how to make both work for you so that you get a higher return from your investments.

How $250k Agents Invest

In a survey of the highest earning agents in the country, we discovered an interesting pattern about how they use time and money as investments and get high-yield returns.  Agents who earn $250k  consistently invest money early in the process. They spend money on leads and technology. Then they invest time on conversations, appointments, listing presentations, and the close.

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KWFR Welcome to NOLA!

Michelle and Tyler Holt in the French Quarter.

Michelle and Tyler Holt in the French Quarter.

 

Here’s 8 hot tips on a local’s perspective on discovering New Orleans. I’m crazy excited for the thousands of Keller Williams Family Reunion attendees who will be visiting over the next few days. NOLA has been my home, and I still call it home even though I moved. As the Big Easy gets ready to host an amazing event I thought I’d share eight insider tips. (more…)

Striking out with your expireds prospecting?

Prospecting expireds in real estate is like baseballI haven’t played baseball since Little League, I mean, really played baseball. With four sons running around the house, baseball is a springtime tradition, but the closest I get to playing these days is tossing the ball with my boys and shouting from the stands at their Little League games. my professional baseball career ended about the time I got braces (though the two aren’t related), and I haven’t actually played the game since.

But, whether you play baseball or not, there’s a valuable lesson to be learned from the game. In fact, this lesson is one that has helped me in my career and it’s one that you would do well to remember, when prospecting in real estate. Baseball has taught me that even the best players strike out. It’s just part of the game.

Let me explain:

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You Found Your Expired Leads, Now What?

With the Vortex system, finding and managing expired leads can be completed in a fraction of the time.

In the real estate market, knowledge is power. Since 2003 REDX™ has been using advanced technology to help real estate agents efficiently maximize their potential for profit. Vortex™, REDX’s lead manager, makes finding and managing expired leads simple with its streamlined and intuitive design.

When agents use REDX, their time is spent working the leads not sourcing them and verifying the data. So, what is an expired lead? And how does REDX help maximize their worth with the Vortex system?

What is an Expired Lead?

Expired leads can be incredibly beneficial for agents. Agents can bulk up their listing inventory, maximize their profit and allow the property to successfully sell. But how do you know if a property qualifies as an expired lead?

Normally when listing a house, an agent will have a contract for a specified period of time to sell the property. Unfortunately not all homes sell within the contractual timeframe, so when that happens it has effectively expired off the market.  This leaves the homeowner with a few different options.

First, they can keep the same agent and attempt to sell it again. Second, the homeowner can get another agent and attempt to sell. Third, the homeowner can take the house off the market altogether.

What makes expireds such an amazing lead source is that the homeowner had a motivation to sell in the first place. It takes a lot of work and effort to decide to sell your home and then find an agent to do it. Great agents who work with expired listing understand how to find out the homeowner’s goals to get them the results they need to move on to their next place in life.

Why choose REDX for Expired Leads?

Vortex allows agents to successfully mine and filter through true expired leads. This system is thorough, efficient and personal. Vortex uses a streamlined system that filters dates, list price, status of prospecting and location when looking for expired leads.

Countless man-hours and expenses are now a thing of the past when searching for expired leads with REDX and Vortex. Public and private databases are available for accurate contact. Customizable fields are available for each listing, allowing agents to leave custom notes, specific scripts, up-to-date contact information to connect with homeowners for each expired lead.

Start taking advantage of expired leads

To make the most of these expired leads, it’s time to pull out your computer and get online! Get more information at http://www.theredx.com/expireds. You will quickly see how your REDX expired leads and Vortex can become a lucrative business strategy.

Why We Love Expired Leads

It might sound strange, but at REDX, we love hearing the word expired. Here’s why: Expired Leads are a great resource that allows realtors the opportunity to let their business grow substantially. However, acquiring and prospecting these leads once took a lot of time and footwork. They weren’t exactly anything to get excited about.

We Love Expired Leads!

What used to take hours and sometimes days can now be accomplished in a matter of minutes with REDX’s state of the art Vortex system. Instead of looking up expireds, verifying all the homeowner data through tax records, 411 info or other online sources, Vortex allows you to organize your leads for your respected market so you can strategically prospect to the best expired leads. 

But how do you use REDX’s Vortex system and how can expired leads help you gain profit and expand inventory?

How to use Expired Leads?

As we mentioned before, REDX Expireds allow realtors to expand their listing inventory. When an agent or homeowner is unable to sell their property within the designated time period, an expired listing is created. The owner could decide to relist their home again with the same agent, or they may simply take the property off the market with the expectation that they will try again later.

Whatever the case there was a reason they wanted to list and sell in the first place, and you may be the right agent to interview for the job of selling their home the second time.

REDX Expireds and Vortex,  you are able to view all the relevant property and homeowner information in your specific area. You can then organize and customize each of the listings in the order of your preference. This not only saves you time and energy, but also allows you to focus on developing a relationship with the client.

How do I get started with REDX?

REDX is here to help your business grow and your client relations flourish. Our hope is that you will develop a long-lasting relationship with your clients. We trust that you’ll have more time to do so by using our leads and tools.

Learn more about how to select a lead source by clicking here.