All real estate agents need to think about how they market themselves. This goes way beyond the obvious choices you’ve already consciously made, like the design of the ads in your window or the logo on your literature. Little things, from the way you dress to the firmness of your grip when you shake someone’s hand, are a big part of how you sell yourself as an agent. That said, there are some key marketing decisions that you may want to pay attention to in order to set yourself apart from the pack. Here are three signs you need a new marketing solution, and some ideas on how to tackle them.
Bad Sign #1: Your Face is on a Bus Bench
Ah, old faithful! You know the sort of ad – a slogan and a photo, usually with a blacked out tooth or comical moustache drawn on it by some mischievous kids. It’s not a bad way to get your name out there, but it’s very tired and old-fashioned. It doesn’t tell people that you are a dynamic, creative go-getter. Why not try turning to social media? Apps like Tumblr, Instagram, Facebook, and Viddy will let you connect with potential clients directly, and show that you have your finger on the pulse of the modern world.
Bad Sign #2: There’s a Guy on the Corner Waving a Sign
The only thing worse is if you had him dress up as a house… So tacky! You want to project class and sophistication, not reek of desperation. Even if you haven’t sunk quite as far as this major no-no, you might want to think about your branding. Make an appointment with a graphic designer to review what your signage says about your business. Is it saying what you want it say, or could your message be clearer? You don’t have to spend a fortune to communicate your brand-meaning effectively.
Bad Sign #3: People Need Quotation Marks to Find You on Google
If entering the words “real estate” and your town doesn’t bring you up on the first page of results, you’ve got a problem. You might want to consider shelling out for a featured listing, first of all, but you should ask yourself why you aren’t getting the web traffic in the first place. Is your webpage vibrant and attention-grabbing? Never underestimate the power of good web design to send people from your virtual address to your actual front door.
Whatever your marketing strategy is, REDX’s products can help you take your business to the next level. Contact us to see how REDX can boost your business today!