Our Story

REDX (Real Estate Data X-Change) was started in 2003 with one question in mind: “How do we provide real estate agents with an expired leads solution?” After six months of discovering all the ways NOT to make an expired lead service, REDX founders finally cracked the code. Since then we’ve become an industry leader with an ever-expanding suite of business development tools and solutions for real estate agents. 

Based in Orem, Utah, REDX remains committed to helping real estate professionals develop sustainable growth in their business. What started in 2003 as a simple idea has grown into a new way of thinking, a better way to prospect, and a reliable system to empower agents with the best practices in the industry. To this day we enable customers to make connections, measure objectives, and maximize time to achieve greater success in the real estate industry.

Our Story

REDX (Real Estate Data X-Change) was started in 2003 with one question in mind: “How do we provide real estate agents with an expired leads solution?” After six months of discovering all the ways NOT to make an expired lead service, REDX founders finally cracked the code. Since then we’ve become an industry leader with an ever-expanding suite of business development tools and solutions for real estate agents. 

Based in Orem, Utah, REDX remains committed to helping real estate professionals develop sustainable growth in their business. What started in 2003 as a simple idea has grown into a new way of thinking, a better way to prospect, and a reliable system to empower agents with the best practices in the industry. To this day we enable customers to make connections, measure objectives, and maximize time to achieve greater success in the real estate industry.

Purpose and Mission

At the heart of every REDX success story is a real estate agent yearning to build a sustainable business and improve their quality of life. On our journey to uncomplicate prospecting, we’ve uncovered our company purpose: to clear the path to success for real estate professionals – and our mission: to provide agents with the ultimate prospecting platform. Every step we take is intended to help our clients move closer to achieving their highest goals and ambitions.

Clearing the path to success by providing the ultimate prospecting platform means more than just having a variety of seller leads with accurate contact information. It means providing live customer support to remove obstacles that stand in the way of our clients’ success. It means creating transformative training and education, enabling agents of all skill levels to grow their business. It means knowing our customers – where they are, where they want to be, and how we can help them get there.

Core Values

The skills and behaviors we value most in our fellow employees.

Good Judgement

You make wise decisions, despite ambiguity, using the best data available. You separate what must be done well now, and what can be improved later. You recognize when you need help and ask for it. You distinguish between circumstances that require immediate action, and those that necessitate gathering more information. When action is required, you make the right decision.

Craftsmanship

You take pride in the work you do, and feel ownership in the results. Mediocrity is the enemy of your work and opposed to your nature. You care not only about getting the job done, but getting the job done right. Your desire is for mastery and perfection of your craft. You are always developing your skills, mastery of techniques, and attention to detail. Others look to your work as an example of quality and the way things should be done.

Positive Attitude

You have a positive and encouraging attitude. You’re cheerful demeanor helps to create a fun work environment that inspires others. You willingly participate in company events and activities, and contribute to building the company’s culture. You have a good sense of humor, and don’t always take yourself too seriously. You look for the good in all people and in all situations.

Curiosity

You learn rapidly and eagerly. You recognize that you always have things to learn. You think outside of the box, are open to new ideas and concepts, and relish in the thrill of discovery. You do not let your ego get in the way of searching for the best ideas. You have meaningful knowledge about a wide variety of topics. You contribute effectively outside your specialty.

Drive

You are goal-oriented. You accomplish amazing amounts of important work. The status quo is not enough; you seek not only to meet expectations, but to exceed them. You are constantly looking for ways to improve the company, your department, team, and yourself individually. You demonstrate consistently strong performance and colleagues can rely upon you. You focus on great results rather than process. You exhibit a bias to action, and avoid paralysis by analysis.

Respect

You listen and seek to understand the opinions of others, regardless of whether or not you agree with them. You care for the feelings of others and show empathy. You show respect to them by creating realistic expectations, fulfilling commitments, and living the company values. You show respect without regard to the race, gender, religious beliefs, or sexual orientation of others.

Candid Communication

You communicate effectively, openly, and honestly. You have the courage to say what needs to be said. You are known for candor and directness. You are concise and articulate in speech and writing. You make meaningful contributions to conversations; you do not argue for argument’s sake. You likewise have the ability to listen well, and seek to understand the perspective of others. You are truthful about what you know and what you don’t know. You admit mistakes. You question actions inconsistent with our values.

Commitment

You say what you do, and do what you say. Your word is your bond. You are committed to the success of the REDX. You seek what is best for the REDX rather than best for yourself or your group. You are a team player and try to create unity with your colleagues. When a decision has been made, you support the decision and do your best to see it succeed. You make time to help colleagues, and share information openly and proactively.

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