CASE STUDY:

New Agent Suddenly Gets 5 Listings In 2 Days Prospecting Just Listed/Just Solds

Agent Profile

Name

Edward Estrada

Market

Northridge, CA

Favorite lead types

GeoLeads, Expireds, FSBOs

17
Listings in the first 90 days with REDX
12
Listing appointments in 2 days at prospecting school
4
Months of vacation per year
4
Years in real estate
2
Years using REDX
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Beginner Mistakes

I started my real estate career in 2013 working in unproductive brokerages and had a really difficult time finding business. So I used the least expensive lead generation tool I could find and hand-dialed all the phone numbers. This was really frustrating because I wasn’t trained on how to prospect yet and almost all the phone numbers were bad. I wasn’t getting enough conversations and even when I did get someone on the phone I still didn’t know what to say.

New Team, New Results

Things started to change when I joined my current team at Intero and started memorizing my scripts. Then in May of 2016 my office sent me to a Mike Ferry Prospecting Clinic where I was introduced to REDX®. By then I had tried every major lead generation system and was willing to give REDX a shot. I wanted to see if it could help me reach more homeowners. I was blown away by my results: 12 listing appointments in two days of prospecting (listed five).

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Steady Appointments

Over the next three months my career took off as I listed seven more homes. I had my system down. Almost every morning I called Expireds and FSBOs just like the other top producers, but most of my success came from using GeoLeads. GeoLeads made it really easy to call around Just-Listed / Just-Sold properties, prospect any neighborhood, get referrals, and invite people to my open houses.

The Payoff

All together, I did 12 transactions in 2016 and 18 transactions in 2017 while only working eight months each year! Keep in mind my median price point in Northridge is over $700,000 — you can do the math on that. The leads have been amazing. I went from being frustrated, barely scraping by, to listing more properties than I thought possible while only working for ⅔ of the year.

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start icon

Beginner Mistakes

I started my real estate career in 2013 working in unproductive brokerages and had a really difficult time finding business. So I used the least expensive lead generation tool I could find and hand-dialed all the phone numbers. This was really frustrating because I wasn’t trained on how to prospect yet and almost all the phone numbers were bad. I wasn’t getting enough conversations and even when I did get someone on the phone I still didn’t know what to say.

upward trend icon

New Team, New Results

Things started to change when I joined my current team at Intero and started memorizing my scripts. Then in May of 2016 my office sent me to a Mike Ferry Prospecting Clinic where I was introduced to REDX®. By then I had tried every major lead generation system and was willing to give REDX a shot. I wanted to see if it could help me reach more homeowners. I was blown away by my results: 12 listing appointments in two days of prospecting (listed five).

Steady Appointments

Over the next three months my career took off as I listed seven more homes. I had my system down. Almost every morning I called Expireds and FSBOs just like the other top producers, but most of my success came from using GeoLeads. GeoLeads made it really easy to call around Just-Listed / Just-Sold properties, prospect any neighborhood, get referrals, and invite people to my open houses.

success icon

The Payoff

All together, I did 12 transactions in 2016 and 18 transactions in 2017 while only working eight months each year! Keep in mind my median price point in Northridge is over $700,000 — you can do the math on that. The leads have been amazing. I went from being frustrated, barely scraping by, to listing more properties than I thought possible while only working for ⅔ of the year.

Edward's REDX Setup

“Altogether, I did 12 transactions in 2016 and 18 transactions in 2017, while only working eight months each year! Keep in mind my median price point in Northridge is over $700,000 — you can do the math on that.” – Edward Estrada, Northridge CA

Expireds Leads

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GeoLeads

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FSBO Leads

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Storm® Dialer

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