I started my real estate career while working full-time as an engineer. It took me almost two years to find my niche and feel ready to jump in all the way. The beginning was tough. I spent six months holding open houses on the weekends looking for buyers and got almost no business. My mentor suggested I might have more success on the phone so I started making calls. But I was still struggling to get business.

I felt like we were missing an opportunity to call homeowners who had unsuccessfully listed their home. So when I discovered REDX did all the research for me and scrubbed all the leads against relisted properties, I immediately signed up and started calling Cancelleds and Expireds. And I was good at it! Of course I didn’t know all the questions to ask in the beginning, but after a little time I was consistently setting listing appointments.

I finally found my niche, left my other job, and have been in real estate full-time since. When it comes to getting listings, your focus should be on how many listing appointments you can set. I got laser-focused on getting 20 contacts each day with the purpose of setting appointments. Consistently keeping this focus and staying sharp on my skills enabled me to sell hundreds of homes, lead an office of 200+ agents, and now build my own team I can mentor.

Because I prospect, I get to spend a lot of time with my family. I choose my clients and I control my time. I make calls in the morning, go on appointments in the afternoon, and am almost always home by 5:00 or 6:00. I don’t work on the weekends anymore and I take off whatever time I need for my family.

I’d be out of the business if it wasn’t for REDX. I’m not a great networker and I don’t have a huge database of family and friends, so prospecting is vital to my business. In fact, prospecting is my business. If I woke up tomorrow with nothing in my pipeline, I know right where I’d go. I’d dive into REDX for eight hours a day until I set enough listing appointments to build up my pipeline.