What is a For Sale By Owner (FSBO) Lead?
For sale by owner (FSBO) homes are sold by the homeowner without the help of a listing agent or broker. Sellers typically choose to sell their home FSBO to avoid paying the real estate agent a commission. FSBO Leads are a skip-tracing service that provides real estate agents with contact information for FSBO properties. Top FSBO Lead providers typically include multiple phone numbers and email addresses associated with the FSBO property owner(s).
Why FSBOs Need An Agent
Most For-Sale-By-Owners are convinced they don’t need an agent to sell their home for the most profit. The facts say otherwise. According to a National Association of Realtors study, a typical FSBO home sells for $185,000 compared to $240,000 for agent-assisted sales. That’s a $55,000 difference! Even after a 6% commission, sellers are over $40,000 better off listing with an agent (and this number rises each year with the market). That’s where you come in.
As a trained and licensed agent, you understand details that FSBOs don’t. Whether it’s prepping and pricing the home right, understanding paperwork, or selling within realistic timelines, the value you bring to FSBOs can put thousands of dollars in everyone’s pockets.
This can be devastating for the owners who rely on every penny to start the next chapter in their life with a new home. While about 12% will simply throw in the towel and take their house off the market, the other 88% will generally find an agent to help sell their FSBO lead so that they can continue with the sales process.
But how can you stand out from the pack and make sure that you represent and facilitate a successful FSBO leads? With REDX’s FSBO leads system of course!
How does REDX’s FSBO lead system work?
REDX’s FSBO leads system begins with interpreting and analyzing raw data from thousands of sale notices, craigslist ads and local information specific to your location and market. From there, REDX’s specific algorithm is applied to help sort out any of the dead ends and fills in any missing information to create a complete FSBO lead for you to decide if you want to take it on. If you decide to take on a FSBO lead, then you probably want to start thinking about how to approach the seller.
Click here to get the best FSBO scripts and objection handlers for FREE!
What to do with your FSBO Scripts?
A crucial element to successfully attaining a FSBO lead is all about your delivery. REDX’s FSBO leads system allows you add custom notes, scripts and organize each individual FSBO lead into designated categories. This saves the time and energy you would spend scouring the internet for potential FSBO leads and instead allows you to focus on the client and leads that will be most successful for you.
Sign up for REDX today
REDX’s FSBO lead system is an affordable system that guarantees results, happy sellers and happy clients. Sign up with REDX today and see how you can successfully expand your portfolio, personally engage with more clients and help sell FSBO leads with confidence.
