How to Effectively Price & Market Expired Listings with Deric Lipski

Why do agents let their listings expire? And how can you avoid making the same mistake? In this podcast, Deric Lipski shares his exceptional Expired strategy to price homes correctly, empathize with frustrated homeowners, and market every listing so it actually sells.

*REDX maintains the position that all agents should be compliant with state and federal telecom laws. Learn more here. Find more episodes of The REDX Podcast here.

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Jump to topics: Read the topics below and scroll the video to the time listed.

• 01:56 – Who is Deric Lipski?
• 04:00 – Why does Deric like expired leads?
• 05:04 – How can I adjust my mindset to better help expired leads?
• 08:05 – What should I say to angry Expireds?
• 10:55 – Why are homes expiring?
• 13:30 – How can I sell a property when other agents couldn’t?
• 15:48 – How can I use the MLS to price a home right?
• 19:30 – How can I market a home better than the previous agent?
• 23:40 – What does an effective property ad look like?
• 28:07 – How is Deric incorporating COVID into his marketing?
• 28:53 – What questions can I ask to discover someone’s motivation?
• 31:15 – How can I help a seller understand their home was priced too high?
• 33:25 – Why is honesty and authenticity important?
• 33:58 – Should I use an appraiser before listing a home?
• 35:14 – What are Deric’s top ten daily tips?


• 19:20 – “Pricing is our biggest tool to sell… …You have to have the price right. Nothing else matters.”
• 28:53 – “We can talk all we want about what we can do. This stuff only works on motivated people.”

Resources Mentioned

Deric’s Expired Listing Mastery Course
Deric Lipski Webinar

Reach Deric


Coaching Website

Key Takeaways

About REDX

REDX offers real estate professionals a complete all-in-one prospecting platform for generating listing appointments. The platform includes seller leads, a dialer, and a lead management tool that makes follow up simple. Call (800) 731-7339 option 1 to learn more about prospecting FSBOs, Expireds, FRBOs, Pre Foreclosures, GeoLeads™, and our Storm® Dialer or visit www.theredx.com.