Help Homeowners "Swipe Right" on Your Property with Mike LaFido

Help Homeowners "Swipe Right" on Your Property with Mike LaFido

How can you get homeowners to “swipe right” on your listings? In this podcast, Mike LaFido talks about how to make more money by beautifying and diversifying your listings so you can work smarter instead of harder. Discover how to up your real estate game to get more gain.

*REDX maintains the position that all agents should be compliant with state and federal telecom laws. Learn more here. Find more episodes of The REDX Podcast here.

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Jump to topics: Read the topics below and scroll the video to the time listed.

• 01:20 – Who is Mike LaFido and what is a “luxury” market?
• 05:39 – What is the luxury market doing right now?
• 07:47 – How can I get into a luxury market?
• 09:30 – Why is having a strong mindset important?
• 13:35 – How can I start to strengthen my mindset?
• 16:48 – How can I increase my credibility and diversify my database?
• 18:36 – Is lead generation different in luxury markets?
• 22:50 – Should I invest more money in marketing luxury homes?
• 25:38 – Why are amazing photos important for luxury listings?
• 32:25 – Is luxury marketing more about lifestyle or the property itself?
• 36:05 – What are some good resources for luxury homes marketing?
• 40:23 – What’s the best advice if I want to break into a luxury market?


• 13:10 – “The “what if”s will drive you nuts… So just DO IT!”
• 13:55 – “Grow your knowledge and your confidence will grow (too).”
• 41:30 – “If you can increase your average sale price, you can work smarter, not harder.”

Resources Mentioned

Luxury Listing Specialist by Mike LaFido (Book)
Luxury Listing Podcast
LuxeRedefined Video Blog
Marketing Luxury Group YouTube Channel

Reach Mike


Key Takeaways

About REDX

REDX offers real estate professionals a complete all-in-one prospecting platform for generating listing appointments. The platform includes seller leads, a dialer, and a lead management tool that makes follow up simple. Call (800) 731-7339 option 1 to learn more about prospecting FSBOs, Expireds, FRBOs, Pre Foreclosures, GeoLeads™, and our Storm® Dialer or visit