Edward Estrada's Basic Training For New Listing Agents

Military might meets prospecting power. Edward Estrada (retired Marine) explains in clear and simple terms the income-producing activities he used to generate 18 sellable listings in first 90 days with REDX. Beyond cold calling, this interview shows you how to beat the odds, gain new levels of confidence, and become a listing machine.

Warning: Uncensored

In order to help you understand all your options to increase your success, we interview experienced prospectors. That means, although some approaches mentioned may be more effective than others, they may also be more risky. So rather than censor this interview, we let you decide what is best for you and don’t endorse any particular approach.

Jump to topics: Read the topics below and scroll the video to the time listed.

• 2:38 – Advice to help turn your business around
• 7:17 –  Create positive surroundings and a healthy mindset
• 10:50 – Exercises to jumpstart a daily routine
• 16:05 – Using accountability to get back on track
• 20:26 – Creating predictable listings
• 29:29 – The daily routine
• 42:40 – Building rapport and handling objections
• 46:53 – Personality-driven prospecting
• 49:00 – Control the call by “mindshifting”
• 53:26 – What to do when you have a bad moment
• 55:36 – Getting appointments with GeoLeads®
• 1:05:45 – What to do if someone says they’re on the DNC list
• 1:06:56 – Making and keeping a seller promise
• 1:09:25 – The checklist for each listing you take
• 1:16:49 – Utilize Geoleads when you’re low on contacts
• 1:21:27 – Favorite books and podcasts
• 1:22:37 – Letting a dialer call your leads
• 1:24:26 – About Prospecting Clinic
• 1:28:31 – Turning wrong numbers into opportunities

About REDX

REDX offers real estate professionals a complete all-in-one prospecting platform for generating listing appointments. The platform includes seller leads, a dialer, and a lead management tool that makes follow up simple. Call (800) 731-7339 option 1 to learn more about prospecting FSBOs, Expireds, FRBOs, Pre Foreclosures, GeoLeads™, and our Storm® Dialer or visit www.theredx.com.