Brad Korn's Sphere System to Grow Your Database

It’s all about the people. In this episode, agent Brad Korn explains the sphere of influence (SOI) system that he’s perfected to sell 100 homes a year (by himself). Discover what to say and do to build your database (even if your SOI is small).

*REDX maintains the position that all agents should be compliant with state and federal telecom laws. Learn more here. Find more episodes from the Stability & Opportunity Podcast here.

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Jump to topics: Read the topics below and scroll the video to the time listed.

• 00:30 – Who is Brad Korn?
• 03:15 – What does “get back to the basics” mean for my systems?
• 05:52 – How can I control my time while working with customers?
• 08:00 – Is real estate really different right now?
• 15:55 – What is Brad’s “simple system” and “perfect process”?
• 21:10 – What’s the difference between “people-driven” & “system-driven” businesses?
• 25:00 – Do I need to hire a professional photographer?
• 31:10 – How should I do lead generation during the pandemic?
• 32:00 – Reconnect with everyone you know
• 33:40 – What should I say to my sphere to spark a real estate conversation?
• 37:12 – How can I cultivate sustainable relationships over the phone?
• 40:53 – What’s the best script to get contact information from buyers?
• 43:10 – Why are handwritten notes important?
• 45:20 – Where should I go to start building my sphere of influence?


• 03:20 – “It’s about getting back to the basics, and this time, we’re going to make it a system that can’t be turned off.”


• The E-Myth Real Estate Agent: Why Most Real Estate Businesses Don’t Work and What to Do About It
• eMythRealEstateAgent.com

Reach Brad:


About REDX

REDX offers real estate professionals a complete all-in-one prospecting platform for generating listing appointments. The platform includes seller leads, a dialer, and a lead management tool that makes follow up simple. Call (800) 731-7339 option 1 to learn more about prospecting FSBOs, Expireds, FRBOs, Pre Foreclosures, GeoLeads™, and our Storm® Dialer or visit www.theredx.com.