Brian Icenhower's Strategy to Build Your Sphere of Influence

*REDX maintains the position that all agents should be compliant with state and federal telecom laws. Learn more here. Find more episodes from the Stability & Opportunity Podcast here.

Apple Podcasts  •  Spotify  •  Google Podcasts  •  RadioPublic  •  Breaker  •  Anchor  •  Overcast

Jump to topics: Read the topics below and scroll the video to the time listed.

• 01:43 – Who is Brian Icenhower?
• 05:15 – What can I do now to generate business later?
• 08:00 – What can I do to build my pipeline?
• 10:15 – Is now an appropriate time to call people?
15:20 – How often should I contact my Sphere of Influence (SOI)?
16:47 – How should I check in with my SOI?
18:40 – How can I use my SOI to generate consistent income?
20:00 – What stops agents from having a sphere database?
23:15 – What are the benefits of having a coach?
24:40 – How should I categorize my contacts and conversations?
27:35 – Why is now the best time to work your SOI?
30:05 – What should I say to my SOI during COVID?
31:47 – How can I call my SOI without sounding pesky?
37:20 – How can I conduct listing appointments during quarantine?
46:30 – What should I say on a virtual listing appointment?
• 53:40 – What should I do if I have a small SOI?
57:05 – What should I do if my sphere lives in a different part of the country?


• 05:21 – “The activities that we do today always generate business later.”
• 29:20 – “There are so many ways to reach out and help the people we care about… genuinely!”


SOI: Building A Real Estate Agent’s Sphere of Influence
Prospect: The Real Estate Lead Generation Manual

Reach Brian:


About REDX

REDX offers real estate professionals a complete all-in-one prospecting platform for generating listing appointments. The platform includes seller leads, a dialer, and a lead management tool that makes follow up simple. Call (800) 731-7339 option 1 to learn more about prospecting FSBOs, Expireds, FRBOs, Pre Foreclosures, GeoLeads™, and our Storm® Dialer or visit www.theredx.com.